Bread for All: Vending machines with free freshly cooked bread launch across the city for those in need

The digital initiative aims to provide fresh bread to those in need through smart machines deployed in several outlets. The pre-programmed machines prepare bread and provide it free of charge as part of a modern and sustainable model of charity work. It engages community members and enables individuals to contribute to the first initiative of its kind that adopts the principle of short-term community funding.

The project realizes the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who stressed that “In the UAE, no one sleeps hungry or in need” at the start of the COVID-19 pandemic.

Organized Operations Bread for All collaborates with aswaaq to deploy the smart machines at the supermarket’s Al Mizhar, Al Warqa’a, Mirdif, Nad Alsheba, Nadd Al Hamar, Al Qouz, and Al Bada’a branches.

The machines are user-friendly, simplifying the beneficiaries’ journey to a single step where any person in need can press the “order” button. After a short wait, as the bread is being prepared, it will be dispensed from the machine.” — courtesy of WAM.